Elegant. Smooth. Refined. That's what our bourbon looks like after four years in newly charred American white oak barrels. But every drop is worthwhile, and we adore the concept of following our great-great-recipe. grandfather's.Jim Beam has been distilled with a strong sense of family values by the Beam family since 1795. It's still created with those same values and matured twice as long as the law mandates seven generations later. Perhaps this is why Jim Beam is the world's most popular bourbon today.